PR updates suck, but they aren’t the end of the world.

Google issued their new page rank update this week and boy did it hit Goatsmilktavern hard for a few key phrases. My domain doesn’t have the almighty age factor working in my favor, so I have to really push my site to the top between PR updates. My spot in the SERPs for “new orleans web design” was pushed to page 4, which is not as bad as it was in the beginning of September, but that is a 3 page drop. I have a few strategies to pull it up quick, but I will need to do some serious link building to hold the spot next time Google hits us again. I don’t buy links, and most of the sites affected by the update were dropped because of purchased links. My PR is still a 3, which is +1,500 links with my keyword density, I am gonna shoot for a 5 before the next update which I calculate to be +3,000 after I increase the # of pages on my site and up the density.

Using the standard formula to calculate PR, PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))… In the equation ‘t1 – tn’ are pages linking to page A, ‘C’ is the number of outbound links that a page has and ‘d’ is a damping factor, usually set to 0.85. SEO is all about numbers and percentages, I hate numbers and percentages. I use the good old fashioned formula: links in the right places=traffic. Page Rank is just a number that slightly affects your position in the SERPs, so I will push hard this week and re-establish my crawl speed to twice a week and move up.

PR updates are something that all web sites have to deal with, they just hit harder when the site is young. Once my domain ages a bit I won’t have to worry about these things.

Advertisements live ahead of schedule, way ahead of schedule

The Medavantage web site has important documentation that the sales reps need access to immediately, and the guys at Medavantage are the coolest guys, and I want to help them in any way I can. So as a web who wants to have only perfect sites live, I have to give them an unfinished site. Grant Cooper at Resupro will be providing the content for the site until we begin the SEO campaign. I hate to write, but I love SEO and I love optimizing content, strange. I look forward to the SEO aspect of this site, it will be one hell of a challenge. Medavantage is a national company selling every form of health insurance available. Health insurance web sites are HARD to top, and I am looking forward to getting Pat & Jack the traffic they need to make the site a success.

I was working on the web site tonight and it was really tough. FortuneCity’s servers are still propagating themselves with the site’s info, and every other time I would refresh my screen, I would get a coming soon page from This was killing me, but I wanted to work out some of the kinks before they saw it tomorrow. I also need to buy the stock photography for the site and crop the images, jeez, I have a lot to do on this site.

New blog by to Goatsmilktavern Studios


New Orleans Web Design BlogI work a lot, and my wife gets tired of hearing about my work, so I had to start another blog so I can get all the crap of the day out of my system. I spend all day trying to work-around web design problems and finding fixes for IE (no matter how bad it is, people still use it), and sometimes the fixes I find are worth sharing, or archiving. Anywho, the blog is primarily about web design, and web design related issues and can be seen here at New Orleans Web Design.That makes three blogs that I try to post on at least 3 times a week. I don’t think I have to go into why blogs are important for SEO and branding. Running multiple blogs is also helping me with my clients, I get more practice at writing impromptu blog posts and I don’t have to spend as much time researching as I used to.