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What a difference a month can make

It has been almost 2 months since I did any SEO work on the Goatsmilktavern Studios web site, and I have dropped off the face of the earth.  I have been tied up with transferring the News On Wheels books to a new system for ad building and publication and other clients web sites and didn’t have much time for my own.  I will have more updates later this week with new web sites and some new rankings.

PR updates suck, but they aren’t the end of the world.

Google issued their new page rank update this week and boy did it hit Goatsmilktavern hard for a few key phrases. My domain doesn’t have the almighty age factor working in my favor, so I have to really push my site to the top between PR updates. My spot in the SERPs for “new orleans web design” was pushed to page 4, which is not as bad as it was in the beginning of September, but that is a 3 page drop. I have a few strategies to pull it up quick, but I will need to do some serious link building to hold the spot next time Google hits us again. I don’t buy links, and most of the sites affected by the update were dropped because of purchased links. My PR is still a 3, which is +1,500 links with my keyword density, I am gonna shoot for a 5 before the next update which I calculate to be +3,000 after I increase the # of pages on my site and up the density.

Using the standard formula to calculate PR, PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))… In the equation ‘t1 – tn’ are pages linking to page A, ‘C’ is the number of outbound links that a page has and ‘d’ is a damping factor, usually set to 0.85. SEO is all about numbers and percentages, I hate numbers and percentages. I use the good old fashioned formula: links in the right places=traffic. Page Rank is just a number that slightly affects your position in the SERPs, so I will push hard this week and re-establish my crawl speed to twice a week and move up.

PR updates are something that all web sites have to deal with, they just hit harder when the site is young. Once my domain ages a bit I won’t have to worry about these things.