Goatsmilktavern, too Monochromatic

Let me put this out in the open, I am color blind. Yes, I am a painter, yes, I am a graphic designer, but there is more to color than what you see, and I have a good understanding of what you don’t see.

Today I am using red on a website, here some thoughts about it:
Color is a magical element that gives feeling and emotion to art, design, and advertising. By understanding color meaning, (or the psychology of color) you can choose the right color to support and emphasize your design for the client and the patrons.

Red for example:
Red can symbolize many things, from blood to love. Basically red symbolizes strong emotions.
Red can symbolize:

    Energy-strength
    passion
    eroticism
    cheerfulness
    courage
    fire
    career goals
    fast action
    lust, desire
    vibrancy
    driving forces
    risk
    fame
    love
    survival
    war
    revolution
    danger
    aggression
    strength
    power
    determination
    emotional intensity
    sex
    provoking
    dynamic
    stimulating
    courage
    bravery
    good-tasting
    force
    leadership
    drama
    excitement
    speed
    heat
    warmth
    violence
    attention
    generosity
    romance

The meaning of colors varies depending on one’s culture, race, gender, and even age.

  • In China red help to keep evil away. Also it is the color of happiness and prosperity, good luck, celebration, joy, vitality, long life, summoning, the direction South. Chinese saying goes “when something is so red, it is purple” – red purple brings luck and fame.
  • In North American stock markets, red is used to denote a drop in stock prices.
  • In East Asian stock markets, red is used to denote a rise in stock prices.
  • In South Africa, however, red is the colour of mourning.
  • Red is considered holy in some parts of sub-Sahara Africa, and women in these regions are forbidden to wear red clothes.
  • Some believe that red stimulates the appetite and makes objects seem closer and larger.
  • Red brings text and images to the foreground. You can use it to stimulate people to make quick decisions; it is a perfect color for ‘Buy Now’ or ‘Click Here’ buttons on Internet banners and websites. Red makes us pay attention and catches our eye immediately so use reds on items that need to grab attention. Red has the highest impact for action.
    A recent study brought to light that women prefer red and men prefer blue. This would suggest that you should use blue for male-oriented ads and red in advertising to women.

    murrydan

    Advertisements

    No comments yet

    Leave a Reply

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s